Balletcore has been circling for a few seasons now, and Ariana Grande's r.e.m. beauty just gave it its own shelf. The brand's new En Pointe collection, launched under Grande's vegan, cruelty-free makeup line, takes the romantic world of ballet and turns it into soft pinks, luminous finishes, and makeup built for everyday wear. According to The Chalkboard Mag, the collection is "making a case for a little more playfulness in our makeup routines."
The numbers tell the story of how the lineup is built. Seven products carry individual prices of $24 to $44, and the full bundle comes in at $245.70. That pricing ladder — a $24 single eyeshadow at one end, a $44 palette at the other — lets a shopper step into the trend at almost any budget. The collection leans on two of beauty's strongest current currents: blush, which the outlet notes "continues to have a major moment," and lip care, which it describes as "a category of its own." We covered a connected angle in One Runway, Two Wardrobes: Why Houses Moved to Co-Ed Shows.
Here is what sits inside the launch, and what each piece is designed to do.
What is the centerpiece of the En Pointe collection?
The Prima Palette, at $44, anchors the collection. It holds six shades in a mix of matte and duochrome finishes. The shade names keep the ballet theme going: Twinkle Toes, Take a Bow, and Spotlight. Per The Chalkboard Mag, the softer shades work for a subtle daytime look, while the shimmer finishes add enough interest for evenings. It is a palette built to do two jobs, which is part of why it carries the top price in the lineup.
How does the collection read the blush trend?
The Ballet Rosé Blush Palette, $42, is the collection's answer to blush's current run. The idea here is fresh, naturally flushed cheeks rather than anything heavily sculpted. The suggested technique is specific: apply a little higher on the cheekbones for a lifted look, or blend across the cheeks and the bridge of the nose for a softer finish. A third option, the Mélange à Trois Blush & Highlight Stick at $29, rounds out the blush story in cream-stick form.
What about lips — and lip care?
Lips get the most shelf space. The Gloss Barre Mini Glossy Balm Set costs $26 and builds on a formula the outlet already rates highly — its writers keep "at least three" of the full-size glossy balms in their bags. The minis deliver hydration, shine, and a hint of color without stickiness, and the small sizes make it easy to keep one in every bag. The Satin Slumber Lip Mask, also $26, brings skincare into the launch, positioned as an evening-routine piece to keep by the bedside. Together, the two products show how far the lip category has stretched — from color to treatment.
What is the easiest entry point?
The Sweet Dreams Eyeshadow Singlet, $24, is the lowest-priced piece and the simplest pitch: one shimmer eyeshadow, swept across the lids, finished with mascara. The outlet calls it "the kind of effortless makeup that works just as well with a bare face as it does with a more finished look." For anyone curious about the ballet trend but not ready to commit to a palette, this is the on-ramp.
How does it all add up?
The remaining piece, the Frost & Flutter Eye Makeup Set, sits at $29. Add the five core products and the two extras, and the full bundle lands at $245.70. That is the quiet data point of the launch: En Pointe is not a single hero product with fillers around it. It is a complete look, priced as one.
The collection also fits a wider pattern in how beauty borrows from ballet. According to The Chalkboard Mag, balletcore may have been around for a few seasons, but this collection feels like a fresh interpretation of the trend — soft pinks, romantic shimmer, and luminous finishes drawn from the world of ballet. For readers who follow that thread, our shows coverage tracks how presentation shapes what audiences want to wear, and our guide to how show design started meaning something explains why a set can argue for a mood as strongly as a palette can. For related coverage, see The Set Is the Argument: How Show Design Started Meaning Something. For related coverage, see The Set Is the Argument: How Show Design Started Meaning Something.
